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Zayn Malik’s celebrity endorsed beverage brand with half a million followers.

Branding and Merch for the Viral Instagram with all the memes.

ZBD

A Web3 SaaS startup putting real Bitcoin into
games.

Featured on Shark Tank - the perfect app for planning a wedding.

GLOBAL EXPERIENCE, GLOBAL CLIENTS

Matt and Dylan have helped dozens of brands make their mark. From seed startups to celebrity endorsed beverage brands, to large-scale educational institutions.

RECENT PROJECTS

NBD
Branding, Motion, Merch, & Digital Presence | Web3

Dadpack
Branding & Merch | Fashion / Viral Content

Space on Space #3
Editorial Design | Artist Magazine

SMASHD
Branding & Packaging | Non-Alcoholic Cocktails

AT THE HELM

Dylan Chan
Co-Founder

Dylan Chan is the founder of YEYE Design Studio. Born in Singapore - she studied Design in the U.S. before working in NYC. She later opened YEYE with her partner Matt. Dylan brings along a strong sense of empathy and understanding - with striking creativity that is second nature for her as a multidisciplinary artist. She teaches part time at the National University of Singapore.

Matthew Roop
Co-Founder

Matthew Roop is a designer with roots in Tennessee, New York, & Singapore. He formerly has worked at Sagmeister & Walsh, andWalsh, Foreign Policy, and served as VP of Design at ZEBEDEE. With years of experience in building full-blown branding systems, he leads teams with a strong emphasis on value, quality, and depth. He teaches part time at the National University of Singapore.

Saxone Woon
Advisor Consultant

Saxone is the founder of IMMORTAL - the well-known strategic brand consultancy. Saxone is an experienced consultant with a demonstrated history of working in the hospitality and retail sector. He has strong professional skills in Brand Visioning & Activation, Branding & Identity, Brand Architecture, and Concept Development.

THOUGHTS FROM THE DESK OF YEYE

Should form follow function in product design?
(COMING SOON)

Our Services

BRANDING MARKETING EDITORIAL DIGITAL ACTIVATION SIGNAGE MOTION BRAND STRATEGY NAMING COPYWRITING