Not just for Dad.

Dadpack, the viral content hub known for its hilarious dad-centric content, approached YEYE for a brand refresh and merchandise ideas for their new digital store. We responded by creating a playful yet stylish brand identity, infused with just the right balance of humor and approachability to appeal to dads and non-dads.

The logo we developed is simple and clever—designed to work both right-side up and upside down, symbolizing the highs and crazy moments of dad-hood. Its simplicity ensures it looks great whether as a tiny Instagram icon or emblazoned across a large sweater.