New designs for a bicycle-focused product line.

Granite enlisted YEYE to create fresh designs for their signature bike straps, aiming to revitalize the patterns for their specialized mountain bicycle products. We focused on developing designs that not only resonate with the rugged outdoor environment but also stand up to the challenges of mud and dirt.

Incorporating a subtle oriental theme, we ensured that the patterns appealed to Granite's target audience while enhancing the overall aesthetic of the bike straps. The result is a collection that marries functionality with style, perfectly suited for adventure-seekers who appreciate both durability and design.