Yes. That’s Zayn Malik.

MIXOLOSHE is the latest addition to the SuperShe family, a platform dedicated to amplifying women's voices. Our tagline, "Boozy Without Booze!" perfectly encapsulates the essence of the drink—a delightful flavor of alcohol without the intoxicating effects. The brand’s aesthetic is a captivating fusion of digital collage and textured elements, evoking a vacation experience encapsulated in a can.

Emphasizing good vibes and fun times, YEYE crafted an engaging branding and packaging direction that resonates with the target audience. Each can features a unique character (look closely to find them) surrounded by vibrant tropical motifs and ingredients, all complemented by bold, flavorful colors. Notably, we designed a special can for Zayn, playing a key role in integrating his involvement with the brand and enhancing its appeal.