It’s No Big Deal.

ZBD operates a dedicated internal R&D department, and we collaborated with them to create a dynamic brand identity, complete with motion graphics and merchandise, aimed at energizing the team and boosting morale. The result is “NBD”—a clever play on “ZBD” that captures the incredible work being produced while maintaining a relaxed, nonchalant attitude.

The identity features engaging motion graphics that visually illustrate the transformation from ZBD to NBD by converting the Z. The choice of a minimalist black-and-white aesthetic was intentional, reinforcing a clean and modern look that aligns with the innovative spirit of the team. This cohesive branding not only excites the staff but also fosters a sense of pride in their creative contributions.