A recording label and studio local to Philadelphia, USA.

Potiphar’s House, run by long-time friends of our studio, approached us with a request for a simple logo and merchandise. However, we saw an opportunity to elevate their brand and deliver a more refined, standout identity. Drawing inspiration from ancient Egyptian aesthetics paired with a futuristic color palette, we set out to create a unique and memorable design.

At the heart of the brand is a central illustration of a coquí, masterfully crafted by the talented Krazed Kai. This frog mascot not only adds a distinct visual element but also serves as a meaningful symbol of Puerto Rican heritage, a tribute to one of the founders’ cultural roots. The result is a thoughtfully designed brand identity that merges history, culture, and modernity, giving Potiphar’s House a visually compelling presence.